Meet the Team

David Hore

Co-Founder & CEO


As a specialist in developing technologies that transform and challenge traditional analytic approaches, David has pioneered the fusion of natural language processing, Artificial Intelligence and linguistics to create the Fluence platform.  He combines vision and determined ambition with sound commercial acumen to inform our strategic direction and effectively manage investor relationships.

David has a solid history of leading a range of organisations and developing ground-breaking ideas. He holds a BA Hons in Politics with International Relations.  

David loves coffee and knows not to take any important decisions before his first one of the day. He cannot send a message on our Team Slack without including a GIF and you would normally catch David coming up with his best ideas late into the night. When he isn’t working, he consumes books at an unbelievable pace and loves  golfing and travelling.

Jennifer Hore

Co-Founder & COO


With a track record of cultivating responsible yet dynamic organisations, Jennifer has successfully established Fluence’s operational division. She has a real passion for harnessing and developing talent. She manages investor relations, works on our financial projections and leads our business-led strategy.  She is instrumental in shaping our sales and commercial strategies, while applying her leadership skills to drive our growth. She is focused on supporting our team from within while providing a stellar customer experience.

Jennifer has held a variety of leadership roles including Sales Director and Programme Director positions for technology companies.  She holds a BA Hons in International Business and Management. She set-up her first start-up while still at university after which she joined a business incubator where she travelled across Europe helping people turn their ideas into businesses.

Jennifer is a huge Harry Potter fan and has a reputation for planning fabulous events and activities.

Jay Ashcroft

Head of Growth


Bio coming soon

Ryan Smith

Lead Developer


A focused and enigmatic solution architect, Ryan has a passion for emerging technologies and heads up our development team, with responsibility for everything team, code- and tech-related.  Ryan has a background in developing technologies that solve complex business problems through innovation, with experience spanning diverse web development roles.

Ryan dedicates his time to the ongoing development of our underpinning algorithms and technology. You’ll find him optimising the Fluence Language Analytics platform to ensure all our customers receive the very best service and experience.

Ryan is an avid fan of the “beautiful game”. Proud of his sweet tooth, he is known for his generosity in sharing a variety of delectable delights in the office.

Simone Scicluna

Computational Linguistic


Simone is a digital linguist and data scientist. She works closely with our technical team to provide our customers with insights that go far beyond the conventional realm of analytics.  Simone brings to the team a powerful combination of focus, extensive linguistics experience and an alternative perspective on capturing and interpreting information.   

Simone has a background in Education and Content Media and has been involved in a wide range of projects with Fluence including the automated analysis of exam questions to improve quality and reduce time and cost of production.  She holds an M.Sc. in Cognitive Science.

Simone fills her downtime with some pretty unusual hobbies, one of which is playing the accordion, and she was once in a Brazilian street band!

George Walker

Software Developer


George is a future-focused and committed software developer with a talent for solving genuinely head-scratching problems.  He focuses primarily on the back-end of our technology and works closely with other members of the development team to evolve the Machine Learning concepts that underpin the platform.  

His background is in Software Development and Data Science and he has a BsC in Astrophysics.

George impresses us all with the range of conversation topics he masters which includes everything from mathematical concepts to last week’s football along with quite a few helpful life hacks.

Arturs Jansons

UI / UX Developer


Arturs joined Fluence after an impressive internship nearly two years ago.  He is an enthusiastic and creative front-end developer who understands the art of making complex concepts simple to understand and beautiful to look at. Fully conversant with the latest front-end development techniques, Arturs has the expertise to transform everyday language into visual stories that enable our customers to make sense of their worlds.  

Artus holds a BSc in Computer Science and is cutting his software development teeth at Fluence working on different projects such as visualising categories of language to help customers map and contextualize their content.

He is a Marvel and DC fan (they can co-exist) who loves the gym and playing volleyball.

Emma Fullard

Office Manager


Emma is a dedicated and diligent management professional who ensures the smooth day-to-day running of the company.  She manages all our internal operations, spanning process implementation and management, HR, finance and procurement.  She plays a pivotal role in the Fluence team, bringing serenity and good humour to everything she does.

Emma has a management background spanning a variety of industries including technology and chemical manufacturing.  

Emma has two children and loves going on family holidays and socialising with her friends

Rachael Graham

Support Coordinator


Bio coming soon

Norman McLeod

Language Expert


With a passion for linguistics, Norman has established an award-winning business that focuses on harnessing the power of language and communication to improve lives.  He developed a literacy intervention that accelerates learning and development for children, young people and adults.  He now brings this vast understanding of language to the Fluence platform. Norman is essentially the linguistic inspiration behind our technology, helping us to convert language into insight for our customers.

Andrew Schofield

Algorithmic Developer


Andrew is a specialist in artificial intelligence with an impressive career in Software Engineering spanning 30 years, including as a Director of Engineering for telecommunications organisations supplying virtual network and data services.  With a portfolio of successful patents, Andrew brings a wealth of software development expertise to the Fluence team, working closely with our developers to ensure our platform remains at the frontier of innovation.  

Jez Williams


With a background in establishing and growing a number of successful enterprises, Jez has over 20 years’ experience of leading technology businesses. As chair, Jez focuses on providing expert guidance and advice to the Fluence leadership team. His valuable mentorship underpins our ambitions and enables the team to transform our vision into a tangible reality.